The ability to write effective sales copy (or hire someone who does) is essential to any company. The power to demand attention and foster trust from your reader while demonstrating your capability to provide them with the valuable benefits they seek is precious. Here are the first three steps to writing effective sales copy.
Promotions are simple, yet highly effective tools that increase sales and profits when used properly. Still you can’t just throw offer a random discount, or bonus and expect it to make you money. In fact misusing promotions can lead to lower perceived value, not to mention a lack of sales. Here are some ideas for different promotions you can easily implement and how to use them.
You should be using an e-mail service provider that allows you to schedule your e-mails to be sent out at a later date so you don’t have to worry about being available to press send right when you want the message to go out. When scheduling your messages you want to try to catch people when they are likely to be checking their e-mail regularly (so the inbox isn’t already piled up), and when they are in a frame of mind that makes them more likely to read your message.
There are many reasons you may choose to hold a promotion. It doesn’t always have to be linked to a discounted price. Instead, during the promotion you may limit the availability of the product only to that group, add special bonuses, or provide additional formats. Here are some ideas for special promotions. Try one of them or create something unique of your own:
• Ensure each message contains all of the information required by the Federal Trade Commission.
Some things are required to appear on your Ezine. If you are using a reputable company like Aweber or Constant Contact to help you publish your Ezine, they will make sure that you have this included in every message.
You can use your email newsletter to keep your readers updated on how mainstream news may impact them personally. Google alerts can make this easier by keeping you abreast on current events relevant to your industry.