If there are two pictures that you include with your copy it should be your picture and a photo of your product.
You include the picture of yourself because this helps to convey the message that you stand behind your product and are proud of the work that you do.
Step 3 – Research the Competition
You already may be aware of some of the competition, but it’s still a good idea to get a solid hold on what everyone is doing. Here are some tools to help you do it easily.
Enter keywords into a search engine that someone may use to find your business, or one similar to it, and check out the results.
In order to attract new clients online you may have to narrow down your niche more than was necessary for your off-line marketing, especially if you are competing on a local level. The idea is to target the kind of client that you want in a category that has significant searches online each month. This is one of the most crucial steps in your business, so take care that you do it properly.