In April, Google announced a great new feature that will allow people to have popular topics from Google Trends and Hot Searches emailed right to them. For Northern Michigan businesses, it means that using effective search engine optimization (SEO) strategies will be...
keywords
SEO Myths
Michigan SEO Company Brassy Marketing, Debunks Popular SEO Myths Website optimization is an important part of the success of your business. Creating website content that is search engine optimized is a fail proof way to drive new customers to your company’s website....
Is SEO Being Replaced?
For most industries in order to create a strong online presence, it is important to be active in social media and participate in SEO marketing. Working with an SEO company who will help you perform keyword research and optimize your website content, create fresh optimized content and build backlinks to your website is the best way to increase your customer base and, therefore, your profits.
If you are interested in SEO services for your website you can request a quote from Brassy Marketing, a Michigan SEO company located in Grand Rapids and Traverse City, MI.
Article Marketing – How to Get Started
Here are some simple steps to help you get started:
1. Get your keywords handy that you selected in step one. If you want to review the process of selecting your best keywords go to Chapter 2 – Create a Game Plan, pages 37-40.
2. Identifying your topics. There are lots of different ways to go about identifying your topics. When I first started writing articles, I took about an hour and wrote down all of the stages and categories that a person would have to know about and then created titles from that. Now I use a different method, which I would recommend that you start with. I think it’s easier and creates more effective articles in the long run.
Viral Marketing Tactics
Sweat equity marketing promotions is any marketing technique that uses pre-existing social networks to spread a company’s message.
Viral marketing is unique, entertaining and easy to share. It is often in the format of a short video, an audio or eBook. What makes a piece of material “viral” is that the message is passed quickly from one person to the next until its reach increases exponentially.
Meta tags, tagging and folksonomy
Meta tags, tagging and folksonomy, what are they and why do they matter to you.
Increasing Page Rank
Using the right keywords in your title tag will not ensure you a top ranking with Google, but ignoring it or using poor keywords can certainly damage your chances. Choosing solid relevant keywords for your title tag is one of the most basic steps in SEO
Finding your target keywords
You will notice with the Google Keyword Tool that if you type in a keyword (you can use short or long tail) not only will it give you the level of advertiser competition displayed on a bar, and the local and global search results for that keyword, but it will also give you the results for some more targeted keywords that you might be interested in. It occasionally gives you some results out in left field, but for the most part the data is helpful in at least getting the ball rolling.