The ability to write effective sales copy (or hire someone who does) is essential to any company. The power to demand attention and foster trust from your reader while demonstrating your capability to provide them with the valuable benefits they seek is precious. Here are the first three steps to writing effective sales copy.
• Ensure each message contains all of the information required by the Federal Trade Commission.
Some things are required to appear on your Ezine. If you are using a reputable company like Aweber or Constant Contact to help you publish your Ezine, they will make sure that you have this included in every message.
You need an incentive for people to give you their contact information, and a good one is to offer them some useful information or tools at no cost. What tools should you offer? “How to” titles on hot topics work great. You can create a product that provides instruction for the first several steps of a large process. Give them enough information that they can implement what they have learned and reap some benefits from it.
a squeeze page is a powerful tool for collecting contact information from your prospects so that you can begin building a list, and you are going to need one. Lead lists are critical in enabling you to build a relationship with your prospects, which dramatically increases your ability to sell to them.