• Ensure each message contains all of the information required by the Federal Trade Commission.
Some things are required to appear on your Ezine. If you are using a reputable company like Aweber or Constant Contact to help you publish your Ezine, they will make sure that you have this included in every message.
You can use your email newsletter to keep your readers updated on how mainstream news may impact them personally. Google alerts can make this easier by keeping you abreast on current events relevant to your industry.
First of all, you build good rapport with professionals within the industry and are more likely to get positive testimonials yourself someday.
Secondly, you get the added exposure of an eloquent statement posted on their Website with your photo, title and URL attached to it. If people are interested they just might check you out.
Here are some simple steps to help you get started:
1. Get your keywords handy that you selected in step one. If you want to review the process of selecting your best keywords go to Chapter 2 – Create a Game Plan, pages 37-40.
2. Identifying your topics. There are lots of different ways to go about identifying your topics. When I first started writing articles, I took about an hour and wrote down all of the stages and categories that a person would have to know about and then created titles from that. Now I use a different method, which I would recommend that you start with. I think it’s easier and creates more effective articles in the long run.
Sweat equity marketing promotions is any marketing technique that uses pre-existing social networks to spread a company’s message.
Viral marketing is unique, entertaining and easy to share. It is often in the format of a short video, an audio or eBook. What makes a piece of material “viral” is that the message is passed quickly from one person to the next until its reach increases exponentially.
Meta tags, tagging and folksonomy, what are they and why do they matter to you.
Using the right keywords in your title tag will not ensure you a top ranking with Google, but ignoring it or using poor keywords can certainly damage your chances. Choosing solid relevant keywords for your title tag is one of the most basic steps in SEO
Directories are a stockpile of human reviewed Websites that are arranged in topical categories. Unlike the search engines that use programs to review the Websites, directories have people do the work by hand. You will want to submit your Website to directories to increase traffic and backlinks to help improve your Website ranking.
You need an incentive for people to give you their contact information, and a good one is to offer them some useful information or tools at no cost. What tools should you offer? “How to” titles on hot topics work great. You can create a product that provides instruction for the first several steps of a large process. Give them enough information that they can implement what they have learned and reap some benefits from it.
a squeeze page is a powerful tool for collecting contact information from your prospects so that you can begin building a list, and you are going to need one. Lead lists are critical in enabling you to build a relationship with your prospects, which dramatically increases your ability to sell to them.