If there are two pictures that you include with your copy it should be your picture and a photo of your product.
You include the picture of yourself because this helps to convey the message that you stand behind your product and are proud of the work that you do.
writing sales copy
Marketing Words That Sell
Here are some hot marketing words that you can use in your headlines and/or copy. They are particularly effective at grabbing your readers’ attention.
Writing Sales Copy – Storytelling Techniques
Tell a story in your marketing to connect to your readers and share the information they need in an entertaining way. Choose to either focus on the pain of the current situation or the gains they well get if they take action. Follow these basic storytelling guidelines:
Writing Sales Copy – 4 Effective Techniques for Generating Profits
Ever wonder how some writers can generate profits with their words even though they don’t seem to posses much skill while others who are quite poetic don’t make a dime? You may be focusing on the wrong parts. Here are four very powerful techniques for writing effective sales copy.
Writing Sales Copy – First 3 Steps
The ability to write effective sales copy (or hire someone who does) is essential to any company. The power to demand attention and foster trust from your reader while demonstrating your capability to provide them with the valuable benefits they seek is precious. Here are the first three steps to writing effective sales copy.