Did you know that Google updates its algorithms roughly 500 or more times annually? Our Traverse City MI SEO company strives to stay informed about all the latest changes and innovations relevant to our clients.
 
Each time Google makes a significant update or change to the operation of its algorithms to determine search engine rankings, there are SEO companies who will seize the opportunity to mass email potential customers with fear-based reasons to hire their services.
 
This is not a strategy our Traverse City MI SEO company uses, but we’ve had worried clients tell us about these fear mongering emails that outline penalties and errors on their websites.
 
Have you had one of these emails? Typically, such an email claims that the latest Google penalties are to blame for poor search engine rankings. They typically are vaguely addressed to “Dear business owner” and say something like:
 
–       Your website has been affected by Google penguin penalization.
 
–       As per coding validation, there are errors in the html validation of your site.
 
–       Your site has alt-tag missing. You need to optimize the images from a search engine’s point of view.
 
–       Keyword stuffing:  There is an over use of keywords in your site which is considered to be spamming.
 
Notice that the marketing company undertaking this kind of negative campaign claims your website is being penalized (and the writing is often poor quality!). What some marketers call penalties by the search engines are more accurately “corrections.” Google isn’t trying to penalize business owners: it is trying to correct the problems of unqualified websites who historically sneak their way to the top of search engine results in various ways.
 
Trying to determine search engine rankings using valid information is an ongoing task for Google and the other search engines. Does this mean you don’t need an SEO company? Not necessarily.
 
What this means is that you don’t need to believe these claims made by unsolicited marketing companies, nor do you need to hire a marketing company to deceive the search engines. Treat these emails like spam and don’t waste your time worrying or spending money chasing promises.
 
We recommend you consult a Traverse City MI SEO company that has demonstrated success improving search engine rankings for a variety of clients; consider hiring this company to help with your internet marketing and with social media.
 
Ready to learn more about search engine rankings and Google’s updates? Contact Brassy Marketing, a locally owned Traverse City MI SEO company, with your questions. We also offer a free market analysis.