Almost everybody has entered keywords, a thought, or phrase into Google and seen an entire array of results come up from their search. Have you ever wondered how it works and why Google seems to know where you are? Have you ever noticed that you get information relevant to your location most of the time? You have no doubt noticed as well that many times there is tons of information irrelevant to your search as you scroll through to find what you are looking for. We all know that Google is a great tool, but how do businesses seeking a new clientele take advantage of optimizing search engine success? Utilizing a Traverse City SEO company skilled in White Hat SEO (safe and clean search engine optimization) could be the key to unlocking this potential.
What is the Hummingbird Update?
Anyone familiar with SEO (Search Engine Optimization) or works with a Traverse City SEO company has likely heard of the Hummingbird update that Google announced at the end of the third quarter of 2013. Many SEO professionals were nervous about and taken back by how this would affect their current ranking status and use of keywords; but Google assured them that all kinks had been worked out.
The Hummingbird update is a new algorithm Google developed to help pull together keyword phrases and idea concepts to bring about more relevant search results. This is the first big algorithm update to optimize searches more effectively when it comes to phrase and thought patterns.
It helps to deliver accurate search results for those that use less than savvy search terms. For example, if you want to see the weather forecast in Chicago you might type:
- Chicago IL weather forecast
- Weather forecast Chicago
- Show me the weather forecast for Chicago this week
- Find the Chicago weather
Prior to the Google hummingbird update the first two searches would have returned accurate results about the Chicago weather, however the last two may have delivered results about a “show” in Chicago or a map or directions to Chicago. Now thanks to the hummingbird update you get accurate results even when you make indirect inquires.
Better yet it hasn’t affected the way White Hat SEO optimizers continue to get great outcomes through the use of engaging, high quality, informative content that is keyword rich allowing readers to access information quickly on search engines such as Google.
If you are looking for a Traverse City SEO company to take your marketing dollar to the next level and give you exemplary SEO content at a competitive price, contact Brassy today for a consultation.