You will need an email service provider to schedule, and send mail to your lists as well as to manage our leads, personalize your messages, provide easy opt-out options and help to keep you out of trouble with the Federal Trade Commission (FTC) for spamming.
You will notice with the Google Keyword Tool that if you type in a keyword (you can use short or long tail) not only will it give you the level of advertiser competition displayed on a bar, and the local and global search results for that keyword, but it will also give you the results for some more targeted keywords that you might be interested in. It occasionally gives you some results out in left field, but for the most part the data is helpful in at least getting the ball rolling.
Step 3 – Research the Competition
You already may be aware of some of the competition, but it’s still a good idea to get a solid hold on what everyone is doing. Here are some tools to help you do it easily.
Enter keywords into a search engine that someone may use to find your business, or one similar to it, and check out the results.
Get Inside Your Clients’ Heads
How to Research your Clients Using Free Online Tools
In order to attract new clients online you may have to narrow down your niche more than was necessary for your off-line marketing, especially if you are competing on a local level. The idea is to target the kind of client that you want in a category that has significant searches online each month. This is one of the most crucial steps in your business, so take care that you do it properly.
Your customers are looking for a business like yours online… Can they find you?
The Challenge:
Getting your website up and running is just the first step. Next, you need to make sure that people looking for the solutions you offer can find you online without having to be familiar with you or your business. Then you need to turn those website visitors into qualified leads for your business.