SEO Archives - Page 4 of 7 - Brassy Marketing

Article Marketing – How to Get Started

Nov 11, 2010 | article marketing, keywords, online marketing, SEO

Here are some simple steps to help you get started:
1. Get your keywords handy that you selected in step one. If you want to review the process of selecting your best keywords go to Chapter 2 – Create a Game Plan, pages 37-40.
2. Identifying your topics. There are lots of different ways to go about identifying your topics. When I first started writing articles, I took about an hour and wrote down all of the stages and categories that a person would have to know about and then created titles from that. Now I use a different method, which I would recommend that you start with. I think it’s easier and creates more effective articles in the long run.

Viral Marketing Tactics

Oct 27, 2010 | keywords, online marketing, SEO

Sweat equity marketing promotions is any marketing technique that uses pre-existing social networks to spread a company’s message.
Viral marketing is unique, entertaining and easy to share. It is often in the format of a short video, an audio or eBook. What makes a piece of material “viral” is that the message is passed quickly from one person to the next until its reach increases exponentially.

Increasing Page Rank

Oct 27, 2010 | keywords, online marketing, onsite optimization, organic search engine optimization, page rank, SEM, SEO, website profitability

Using the right keywords in your title tag will not ensure you a top ranking with Google, but ignoring it or using poor keywords can certainly damage your chances. Choosing solid relevant keywords for your title tag is one of the most basic steps in SEO

Search Engines Directory & Submissions

Oct 27, 2010 | online marketing, organic search engine optimization, SEM, SEO

Directories are a stockpile of human reviewed Websites that are arranged in topical categories. Unlike the search engines that use programs to review the Websites, directories have people do the work by hand. You will want to submit your Website to directories to increase traffic and backlinks to help improve your Website ranking.

Selecting an Email Marketing Service

Oct 27, 2010 | autoresponders, online marketing, SEO

You will need an email service provider to schedule, and send mail to your lists as well as to manage our leads, personalize your messages, provide easy opt-out options and help to keep you out of trouble with the Federal Trade Commission (FTC) for spamming.

Finding your target keywords

Oct 27, 2010 | keywords, online marketing, onsite optimization, organic search engine optimization, SEM, SEO

You will notice with the Google Keyword Tool that if you type in a keyword (you can use short or long tail) not only will it give you the level of advertiser competition displayed on a bar, and the local and global search results for that keyword, but it will also give you the results for some more targeted keywords that you might be interested in. It occasionally gives you some results out in left field, but for the most part the data is helpful in at least getting the ball rolling.

Online Competitive Analysis

Oct 27, 2010 | online marketing, online niche, SEO

Step 3 – Research the Competition
You already may be aware of some of the competition, but it’s still a good idea to get a solid hold on what everyone is doing. Here are some tools to help you do it easily.
Enter keywords into a search engine that someone may use to find your business, or one similar to it, and check out the results.

Online Marketing Niches

Oct 27, 2010 | online marketing, online niche, SEM, SEO

In order to attract new clients online you may have to narrow down your niche more than was necessary for your off-line marketing, especially if you are competing on a local level. The idea is to target the kind of client that you want in a category that has significant searches online each month. This is one of the most crucial steps in your business, so take care that you do it properly.

Why is SEO important?

Sep 28, 2010 | online marketing, SEM, SEO

Your customers are looking for a business like yours online… Can they find you?
The Challenge:
Getting your website up and running is just the first step. Next, you need to make sure that people looking for the solutions you offer can find you online without having to be familiar with you or your business. Then you need to turn those website visitors into qualified leads for your business.

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